Monthly Archives: January 2010

preaching to the choir…

or perhaps it would better to call this – is there any there there?

I found two interesting stories online that both speak to the ways in which current location based services satisfy the needs of comparatively few people.

Firstly – established blogger Andrew Hyde on why he recently quit using ALL check-in based location services for privacy reasons

Secondly – the blockchalk guys talk about attitudes to privacy and sharing inside and outside their bubble

There are many reasons why our current users love echoecho – but these articles indirectly highlight some of them – because it’s all very well having an all singing-all dancing social network but if it only seems to work well historically (i.e. it shows friends where you’ve been and what you’ve done) but it has privacy issues and it’s not so good at actually finding where your friends ARE right now…then surprise surprise…the network can easily end up being an invasion of privacy – in addition to failing to answer the basic question – “Where is my friend now?”


echoecho has fans down under ;)

We’ve mentioned Richard Uren’s company before (in an earlier blog post here) – they’re a neat service called “Handset Detection” that funnily enough allows you to detect the handset a mobile user is using – so as to optimise the user experience of your service.

We use it during new user signup – it’s fast, inexpensive and easy to implement.
Oh and he’s a nice guy and he wrote about us in his blog.

He says – amongst other things:

We’re been using it on the office here, its excellent. Install is a snap, we’re running it on iPhones and various Nokia devices and it works a treat.

Check out the full story here 😉

echoecho in dutch ;)

cool – a blogger in holland is a fan –

Het bezwaar dat een dergelijke applicatie een inbreuk is op je privacy is hiermee volgen EchoEcho weggenomen

Which (according to machine translation at Babelfish) means
something like

Echoecho cleverly solves the common privacy problem which many location sharing apps usually suffer from.

Read the whole story – in dutch 😉

readwriteweb likes echoecho…

I talked to Frederic Lardinois on Friday and he posted a writeup about echoecho today.

Read the full story here

Frederic says:

“One problem that has hindered the widespread adoption of location-based services in the past is the fact that sharing location data with random people is something that a lot of people feel rather uneasy about. Echoecho routes around this problem by using a very nifty permission-based solution. Whenever you request somebody’s location, your friend has the option to completely ignore your request. At the same time, if somebody responds to your request, that person will also be able to see your own location. This should help to alleviate some of the social issues that are often associated with location-based social networks.” has a few words to say…

Dusan Belic – over at – has a few cool things to say about echoecho.

“To make things even better, right from the bat – echoecho has opened up its API to third parties interested to take advantage of the service/platform. I’m looking forward to see what other companies can do with it.”

Read the Full Story here

echoecho first review – ;)

we’ve been hitting up the blogosphere for coverage – some great stuff to look forward to next week – first one out the gate however is MMI who think echoecho is a handy little app 😉

Mod My Iphone echoecho review

official launch day press release

PDF link for full release


echoecho – the smart and fast way to find your friends
Los Angeles, California – January 19th 2010

Purpose Wireless today announced echoecho – the first free, permission-based, location sharing solution available worldwide on iPhone, Android, Nokia Symbian, BlackBerry, and Windows Mobile. With echoecho smartphone owners can ask and answer the question “where are you” in one simple click.

Whether you are travelling, meeting friends around town or trying to determine whether your date will be on time for dinner – echoecho helps you find your friends and family – without repeatedly texting or calling.

“I was sick of spending 20 minutes signing up for a new location based social network only to discover hardly any of my friends were on it”, states Nick Bicanic, CEO of Purpose Wireless, “I already have a social network in my phone that all my friends are on. It’s called my phonebook.”

With echoecho there are no profiles to fill out and no social networks to join. Just browse to, install the application and begin finding friends in your address book – simply by sending them an echo.

“echoecho is like SMS for locations,” says Arben Kryeziu – CEO of technology startup Bump Networks and one of the early beta testers, “But the coolest thing is that it’s permission-based, so my location is only shared when and with whom I choose it to be. I don’t mind if all 3000 of my Facebook friends know what I ate for breakfast – but I don’t want them all to know where I am at every moment.”

With an open API, echoecho is designed to easily connect into 3rd party systems – allowing mobile phone manufacturers, developers of online social networks, portable games and other applications to quickly add a location-sharing component. Purpose Wireless is already working with several partners to incorporate echoecho into specialized solutions for workplace management and the security industry.

Headquartered in Canada with offices in the US and Europe Purpose Wireless was founded by entrepreneurs Nick Bicanic, Remy Kozak, Andrew Wanliss-Orlebar and Davor Dubokovic in 2008. This team has 80 years of collective experience in telecom and interactive user application development.